Share Esther Basch's story about forgiveness, loving humankind and living life to the fullest.
Share Esther Basch's story about forgiveness, loving humankind and living life to the fullest.
Esther Basch is a 96-year-old Holocaust survivor known as The Honey Girl. She endured the horrors of Auschwitz and a death march before being liberated in 1945. Despite her traumatic past, Esther has dedicated her life to spreading a message of resilience, forgiveness, and hope.
At the Honey Girl, we focus on providing education about love and forgiveness using interactive interviews and storytelling to unite individuals and communities.
Honey Girl, Inc is a group who believes in education to combat antisemitism, as shared through Esther Basch's life story. We invite you to join us as we raise awareness.
She is the eldest of four siblings and daughter of Holocaust survivor Esther, known as the "Honey Girl of Auschwitz," travels the country with her mother to share Esther’s story of resilience and love. Growing up with survivor parents, Rachel gradually understood the impact of their past. She is dedicated to preserving her family's history and ensuring these stories educate and inspire future generations, embodying kindness and sincerity in her mission to keep history alive.
She is a retired executive with nearly 35 years of experience in fintech and banking. Laura holds an M.B.A. in Finance from Capital University and a Bachelor of Applied Science in Marketing from Hillsdale College. Laura is deeply engaged in community and educational initiatives as she serves on the board of Honey Girl Inc., promoting Holocaust education through Esther Basch’s story of survival and forgiveness. Under her leadership, over $170,000 was raised to fund education and a portion of the planned exhibit at the Hilton Family Holocaust Education Center, featuring an interactive interview through the USC Shoah IWITNESS program. She also serves on the Arizona Jewish Historical Society board and serves on her community board.
She is a seasoned marketing and sales professional with a 30-year career spanning photography, design, negotiation, and creative strategy. Passionate about storytelling and connection, she co-founded The Honey Girl Project to share the powerful journey of 96-year-old Holocaust survivor Esther Basch in 2020 with Rachel Turet. She also serves as Vice President of Sales and Marketing at Design Pics, Inc., overseeing branding, international licensing, and sales strategies. With a Bachelor of Fine Arts in Photography from Arizona State University, Laurie excels in leadership, collaboration, and driving meaningful impact.
She has over 20 years of experience managing project teams in architectural design, engineering and construction fields. She is currently a project manager for the City of Phoenix, AZ in the office of the City engineer. Her educational background in design and cultural studies at both the University of Connecticut (BA) and Arizona State University (MA) has led her to participate in local non-profit groups. She is a member of Project Management International (PMI) and the local Phoenix CSI chapter in addition to joining the Honey Girl, Org. board in 2021.
We partner with a variety of organizations and businesses in our community sharing Esther's story to educate and inspire others, ensuring that future generations remember the lessons of history.
Her journey is the focus of The Honey Girl Project, which highlights her incredible strength and unwavering spirit.
Looking for something interesting to do? Visit one of our community partners, the Arizona Jewish Historical Society and see Esther Basch along with other survivors in an exhibit entitled Stories of Survival: An Immersive Journey Through the Holocaust.
Listen in as Esther speaks with Andy Powell on October 24, 2024 as shares her story, Auschwitz Survivor Esther Basch.
Esther will be available in 2025 to chat through USC Libraries' Interactive Interviews. She was recently filmed by answering over 400 questions. Esther will tell her story through interactive sessions for generations to come. For more information about this technology see https://interviews.usc.edu.
Educators, community leaders, religious figures are welcome to invite Esther to speak with an audience. Contact Laura Weinflash at laura.weinflash@gmail.com for more information.
Educators and community leaders wishing to hear from holocaust survivors (including Esther) can reach out to the Phoenix Holocaust Association and inquire through their speaker’s bureau. More information can be found at https://phxha.com.
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The Honey Girl Project - Journey of Forgiveness
honeygirlproject.org I 480-395-3330
P.O. Box 11405, Prescott, AZ 86304
Honey Girl, Inc. is a 501(c)3 Nonprofit Organization
EIN 85-2862162
Unless credited with prior ownership and copyright or if Honey Girl, Inc. has been given the rights for use - all displayed imagery, documents, materials, recordings, video, broadcasts, and promotional materials of every form and description, whether in written, analog, digital, film or electronic form, prepared by Honey Girl, Inc., shall remain the copyrighted property works of Honey Girl, Inc. Certain photos provided courtesy of Gil Rubman, Michael Dineen, Blushing Cactus Photography. Any unauthorized use of that information or materials may violate copyright, trademark and other laws. Any rights not expressly granted are reserved.
©2025 The Honey Girl, Inc. All Rights Reserved.
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